Men Vs. Women in Advertisements Essay - 741 Words

Men Vs. Women and Advertisements Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be†¦show more content†¦In reality the member will get the same results at either place it all depends on how much money they can spend. Consumers of an advertised product have been subjected to years of ads that portray men as Gods, so naturally that is what they look for in the newest ads. For example advertisements for protein shakes use men that have exceptional muscle tone and muscle mass. All the advertisement shows is that person drinking the shake and not all the hours they put in at the gym, or years of working out they have gone through to get to that size and tone. A great textual example of this would be from Steve Craig about Men’s Men and Women’s Women â€Å" Men and women both drink beer, but you wouldn’t guess that from the television ads that pitch beer as a guy beverage.† (Craig 187). Where in this example the beer Craig talks about is protein shakes. In the advertisements for Muscle Milk and N.O. X-PLODE, they use men that are extremely built and outrageously strong. From those commercials you would not think that women drink those protein shakes but in reality they do, it is just a miniscule market compared to the market for men. Advertisers look out for one thing. Ways to get more customers. The use of protein shakes or anything fitness related is stereotypical to the division of gender roles. Although, it is almost necessary to use people that are in great shape to advertise fitness products. The average consumer would not getShow MoreRelatedAnalysis Of The Advertisement Un Women Launched An Ad Campaign1212 Words   |  5 PagesIn 2013, UN Women launched an ad campaign that revealed the prevalent and rampant sexism and discrimination against women worldwide. Memac Ogilvy and Mather Dubai, the creators of the advertisement, placed authentic Google search text boxes over the mouth of the woman pictured, as if to silence her voice. 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